EVROPSKÁ KRIZE S ODPADEM Z DĚTSKÉHO OBLEČENÍ
01/12/2026 12:45 AM • Epson has partnered with fashion designer Priya Ahluwalia to create Fashion Play, a doll clothing collection made from textile waste using Epson's dry fiber technology and Monna Lisa digital textile printer. The initiative addresses Europe's textile waste crisis, with research showing Europeans discard 812.6 million children's clothing items annually. The dry fiber technology recycles textiles without water or harsh chemicals, while the Monna Lisa printer reduces water consumption by up to 97% in fabric dyeing.
SEKEY - Epson is positioned as an innovation leader addressing environmental challenges through breakthrough technologies (dry fiber technology and Monna Lisa printer). The partnership demonstrates corporate commitment to sustainability and circular economy principles, enhancing brand reputation and opening new market opportunities in sustainable fashion.