EUROPAS BØRNETØJS-AFFALDSKRISE
01/12/2026 12:45 AM • Epson has partnered with fashion designer Priya Ahluwalia to create 'Fashion Play,' a doll-sized fashion collection made from textile waste using Epson's Dry Fibre Technology and Monna Lisa digital textile printer. The initiative addresses Europe's growing textile waste crisis, with research showing Europeans discard 812.6 million children's clothing items annually. The technologies used can reduce water consumption by up to 97% in the dyeing process.
SEKEY - Epson is positioned as an innovation leader addressing environmental challenges through breakthrough technologies (Dry Fibre Technology and Monna Lisa printer) that significantly reduce water consumption and textile waste. The company demonstrates commitment to sustainability and circular economy principles, enhancing brand reputation and market positioning in the growing sustainable fashion sector.