Custom Ink Reveals 2026 Corporate Swag Trends: Quality Over Quantity

GlobeNewswire Inc. • Jan 14, 2026 12:00pm (New York) •By Na

Custom Ink Reveals 2026 Corporate Swag Trends: Quality Over Quantity

Custom Ink's 2026 Swag Trends Survey reveals a significant shift in corporate promotional merchandise strategy, with 67% of buyers prioritizing longevity and quality over volume. Key trends include heavyweight fabrics (62%), garment-dyed colors (50%), and boxy cuts (46%), while wellness items and cozy gear lead non-apparel categories. Made in USA products and sustainability are increasingly important, with 61% rating American-made items as very or extremely important. Standard cotton t-shirts and basic plastic bottles are losing favor as organizations invest in meaningful swag to build team unity and company culture.

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Insights

ARXCY neutral

Participating in panel discussion indicates standard industry engagement

NKE positive

Nike is specifically mentioned as a recognized retail brand that corporate buyers prefer for promotional merchandise, with 91% of buyers believing teams feel more valued receiving recognized brands like Nike compared to generic alternatives.

Keywords

#promotional merchandise #corporate swag #quality over quantity #team unity #sustainability #Made in USA #wellness gear #heavyweight apparel #garment-dyed colors #company culture

Tickers

NKE YETI

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