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News  ›  GlobeNewswire Inc.

BBWI LAWSUIT FILED: Bath & Body Works, Inc. Hit with Securities Fraud Class Action Over Failed Sales Strategy – Contact BFA Law before March 13 Deadline

GlobeNewswire Inc. Logo GlobeNewswire Inc. By Bleichmar Fonti & Auld Llp
BBWI LAWSUIT FILED: Bath & Body Works, Inc. Hit with Securities Fraud Class Action Over Failed Sales Strategy – Contact BFA Law before March 13 Deadline

Bath & Body Works, Inc. (NYSE:BBWI) faces a securities fraud class action lawsuit for allegedly misrepresenting the success of its product adjacencies strategy. The company's stock dropped 6.9% on August 28, 2025, and 24.8% on November 20, 2025, after revealing that its adjacencies strategy failed to grow the customer base. Investors have until March 13, 2026, to join the class action.

Insights
BIPpB   neutral

The partnership is part of the equity program and expects to maintain generally unchanged unit and share outstanding levels


BBWI   negative

The company is facing securities fraud allegations for misrepresenting the effectiveness of its product adjacencies strategy. Stock prices dropped significantly (6.9% and 24.8%) following disappointing earnings reports and guidance cuts, indicating investor loss of confidence and potential legal liability.