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News  ›  Benzinga

Wayfair Partners With Google AI To Bring Smarter Online Buying

Benzinga Logo Benzinga By Lekha Gupta
Wayfair Partners With Google AI To Bring Smarter Online Buying

Wayfair announced a collaboration with Alphabet Inc. to enhance online shopping through AI agents. The Universal Commerce Protocol (UCP) will enable customers to complete purchases directly from Wayfair while browsing Google Search and the Gemini app, with Wayfair remaining the merchant of record. Wayfair shares rose 2.90% to $118.17 following the announcement.

Insights
HOUS   neutral

Sale to Compass with current shareholders expected to own 22% of combined company


W   positive

The partnership with Google AI expands Wayfair's reach and improves customer experience through seamless checkout integration. Stock price increased 2.90% on the announcement, indicating positive market reception.