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News  ›  GlobeNewswire Inc.

Westwood One and Barbasol Celebrate 20 Years of Partnership Sponsoring the NFL on Westwood One

GlobeNewswire Inc. Logo GlobeNewswire Inc. By Not Specified
Westwood One and Barbasol Celebrate 20 Years of Partnership Sponsoring the NFL on Westwood One

Cumulus Media's Westwood One and Barbasol marked the 20th anniversary of their NFL sponsorship partnership, one of sports media's longest-running brand collaborations. The partnership has spanned two decades of NFL coverage from Boomer Esiason to Kurt Warner, while also generating significant community impact through donations to the Boomer Esiason Foundation and Kurt Warner's Treasure House.

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DASH   positive

Advanced 2.20% following a Jefferies upgrade and a new partnership with Family Dollar for on-demand delivery


CMLS   positive

The company is highlighted for maintaining a rare 20-year partnership demonstrating strong business relationships, brand trust, and successful long-term strategy in a volatile media landscape. The partnership's longevity and expansion into new creative integrations suggest operational stability and growth potential.