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News  ›  GlobeNewswire Inc.

Ditch the Resolutions, Keep the Savings: Denny’s Launches NEW Slammin’ Meal Deals Starting at $5.99

GlobeNewswire Inc. Logo GlobeNewswire Inc. By Denny'S Media Team
Ditch the Resolutions, Keep the Savings: Denny’s Launches NEW Slammin’ Meal Deals Starting at $5.99

Denny's launched a new Slammin' Meal Deals value menu starting at $5.99 featuring full breakfast, lunch, and dinner meals, along with the return of guest-favorite Salted Caramel Banana Slams and new Mocha Cold Brew options. The campaign targets 'Quitter's Day' (January 12) when New Year's resolutions typically fail, positioning comfort food and value as alternatives to restrictive dieting.

Insights
DENN   positive

The company is launching strategic menu innovations with a new value-focused offering at an attractive price point ($5.99), bringing back popular items, and expanding beverage options. The campaign demonstrates marketing agility by capitalizing on a cultural moment (Quitter's Day) and emphasizes value and customer rewards, which should drive traffic and customer retention during a traditionally weak period for restaurants.