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News  ›  Benzinga

iHerb Strengthens Growing Domestic Business with Acquisition of Vitacost from Kroger

Benzinga Logo Benzinga By Globe Newswire
iHerb Strengthens Growing Domestic Business with Acquisition of Vitacost from Kroger

iHerb has completed its acquisition of Vitacost from Kroger, significantly expanding iHerb's U.S. market presence. The deal combines iHerb's global supply chain with Vitacost's 40,000+ health and wellness products and loyal customer base, positioning the combined entity as a top online destination for health, nutrition and wellness products.

Insights
BACpN   negative

Sold 37 million shares, reducing position by 6%


KR   neutral

Kroger is divesting Vitacost to iHerb. While this represents a strategic exit from the online health and wellness retail business, there is no indication of financial loss or gain, making this a neutral transaction for Kroger's portfolio optimization.