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News  ›  GlobeNewswire Inc.

iHerb Strengthens Growing Domestic Business with Acquisition of Vitacost from Kroger

GlobeNewswire Inc. Logo GlobeNewswire Inc. By Na
iHerb Strengthens Growing Domestic Business with Acquisition of Vitacost from Kroger

iHerb Holdings has completed its acquisition of Vitacost.com from The Kroger Co. The deal combines two major online health and wellness retailers, giving iHerb immediate access to Vitacost's loyal U.S. customer base and 40,000+ products while providing Vitacost customers access to iHerb's global supply chain and fulfillment platform. The transaction is expected to accelerate iHerb's U.S. market presence and strengthen category leadership in vitamins, minerals, supplements and natural products.

Insights
BACpM   negative

Sold 37 million shares, reducing position by 6%


KR   neutral

Kroger is divesting Vitacost, which could indicate portfolio optimization or strategic refocusing. The transaction itself is presented as a completed sale without commentary on Kroger's strategic direction or financial impact.