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Big Flavor, Zero Compromise: Modelo® Debuts First-Ever Non-Alcoholic Option

GlobeNewswire Inc. • Jan 7, 2026 9:00am (New York) •By Constellation Brands

Big Flavor, Zero Compromise: Modelo® Debuts First-Ever Non-Alcoholic Option

Modelo, the No. 1 beer brand in the U.S., has launched its first non-alcoholic offering: Modelo Chelada Limón y Sal Non-Alcoholic. The product features 60 calories per 12 oz. can and is now available in leading markets nationwide. The launch capitalizes on growing consumer demand for moderation and flavorful non-alcoholic beverages, with the low and non-alcoholic chelada segment forecasted to expand 50% over the next 24 months.

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Insights

STZ positive

The company is successfully expanding its portfolio with a first-mover non-alcoholic offering in a high-growth segment (50% forecasted expansion). The product leverages the brand's existing strength (Modelo Chelada is the leading RTD Michelada for six years) and addresses powerful consumer trends (moderation and flavor). This strategic innovation positions Constellation Brands to capture growing demand in the non-alcoholic beverage category.

Keywords

#non-alcoholic beer #product innovation #Modelo Chelada #mindful drinking #market expansion #consumer trends

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