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News  ›  Investing.com

Nike Stock: Insiders Just Bought the Dip, Including Apple’s CEO

Investing.com Logo Investing.com By Leo Miller
Nike Stock: Insiders Just Bought the Dip, Including Apple’s CEO

Nike stock plummeted 10.5% on December 19, 2025, following mixed earnings results. However, insider confidence is building as Apple CEO Tim Cook purchased $2.95 million in Nike shares, independent director Robert Swan bought $500,000 worth, and Nike CEO Elliott Hill acquired over $1 million in shares. These coordinated insider purchases suggest management and board alignment on the company's recovery prospects, with shares rising 13% from their December lows to around $64.50.

Insights
NKE   positive

Multiple insider purchases by CEO Elliott Hill, Apple CEO Tim Cook, and independent director Robert Swan signal confidence in Nike's recovery despite recent 10.5% stock decline. The coordinated buying from both management and independent directors suggests alignment on company's path forward. Stock has recovered 13% from lows, and consensus price target implies 18% upside potential.