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News  ›  GlobeNewswire Inc.

DoubleVerify Launches DV Authentic Streaming TV™ at CES 2026, An Industry First Solution Combining Media Quality and Brand Suitability Measurement with Dynamic AI Optimization to Power Superior Campaign Performance

GlobeNewswire Inc. Logo GlobeNewswire Inc. • •By Doubleverify
DoubleVerify Launches DV Authentic Streaming TV™ at CES 2026, An Industry First Solution Combining Media Quality and Brand Suitability Measurement with Dynamic AI Optimization to Power Superior Campaign Performance

DoubleVerify announced DV Authentic Streaming TV, an AI-powered solution combining media quality measurement, brand suitability controls, and dynamic optimization for connected TV advertising. The platform addresses industry challenges including $1 billion in quarterly misplaced spend and lack of transparency, offering unified pre-bid discovery, post-bid measurement, and AI-powered activation across streaming environments.

Insights
DV   positive

DoubleVerify is launching a major new product that addresses significant industry pain points (15% of CTV spend misplaced, $1B quarterly waste, 70% of marketers lacking transparency). The solution represents technological advancement with AI-powered capabilities, unified measurement, and positions the company as an industry leader in streaming TV accountability. The announcement demonstrates product innovation and market expansion.

Keywords
#streaming TV advertising #connected TV (CTV) #brand suitability #media quality verification #AI optimization #programmatic advertising #ad transparency #campaign measurement

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DV
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