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News  ›  GlobeNewswire Inc.

Asia Pacific Alcoholic Beverages Sponsorship in Sports Analysis Report 2025: CUB Dominates APAC Sponsorship Landscape with Largest Annual Spend

GlobeNewswire Inc. Logo GlobeNewswire Inc. By Researchandmarkets.Com
Asia Pacific Alcoholic Beverages Sponsorship in Sports Analysis Report 2025: CUB Dominates APAC Sponsorship Landscape with Largest Annual Spend

Carlton and United Breweries (CUB) leads the APAC alcoholic beverages sports sponsorship market with the largest annual spend in 2025, anchored by an $8 million annual deal with the Australian Football League. Heineken ranks second in spending with its F1 Chinese Grand Prix title sponsorship, while Asahi Breweries holds the fifth position with $4.94 million in annual spend, including a $2.50 million Australian Open partnership.

Insights
TMUSI   neutral/positive

Strong Q3 earnings with 9% revenue growth, record customer additions, raised forward guidance, low P/E ratio of 20, and HSBC analyst upgrade to Buy with a $285 price target indicating potential 40% upside


HKHHY   positive

Heineken ranks second in annual sponsorship spend across APAC and holds the second-largest deal as title sponsor of the F1 Chinese Grand Prix, a high-profile international event that enhances brand prestige.