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News  ›  GlobeNewswire Inc.

Jeffs’ Brands to Sell Approximately 7% of Fort Technology’s Outstanding Shares Reflecting up to CAD $20 million Valuation for Fort Technology

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Jeffs’ Brands to Sell Approximately 7% of Fort Technology’s Outstanding Shares Reflecting up to CAD $20 million Valuation for Fort Technology

Jeffs' Brands announced the sale of 1,428,571 common shares of Fort Technology Inc. (approximately 7.4% of Fort's outstanding shares) to institutional investors for CAD $928,571, valuing Fort at CAD $12.5 million (up to CAD $20 million fully diluted). The transaction is part of Jeffs' Brands' strategic pivot from retail e-commerce to homeland security and advanced technologies. Following the sale, Jeffs' Brands will maintain majority control of Fort.

Insights
MSpQ   neutral

Mentioned as a conference host with no specific positive or negative context


JFBR   neutral

The company is executing a strategic transition from e-commerce to homeland security with a partial divestment to raise liquidity. While the pivot shows strategic intent, the sale of assets and reliance on forward-looking statements about new markets present both opportunities and execution risks.