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What Will Drive Starbucks (SBUX) Stock in 2026? 3 Important Factors Investors Must Watch.

The Motley Fool Logo The Motley Fool By Neil Patel
What Will Drive Starbucks (SBUX) Stock in 2026? 3 Important Factors Investors Must Watch.

Starbucks is undergoing a turnaround under CEO Brian Niccol with the 'Back to Starbucks' initiative focused on improving in-store experience and customer engagement. The company showed signs of recovery with 1% same-store sales growth in Q4 fiscal 2025, ending a six-quarter decline. Key factors to watch in 2026 include foot traffic improvement, brand strength maintenance, and expansion in China through a new joint venture selling a 60% stake in Chinese operations to a private equity firm, aiming to grow from 8,000 to 20,000 stores.

Insights
SBUX   positive

The company is showing early signs of recovery with positive same-store sales growth after six quarters of decline, implementing a strategic turnaround plan, and pursuing significant growth opportunities in China through a major joint venture deal expected to expand its footprint substantially.