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Amazon Looks Stuck—So Why Do Analysts Keep Calling for $300?

Investing.com Logo Investing.com By Sam Quirke
Amazon Looks Stuck—So Why Do Analysts Keep Calling for $300?

Amazon stock is trading around $230, up 40% from April lows but stuck below November highs and near year-start levels. Multiple analysts (BMO Capital Markets, Cowen, JPMorgan) maintain bullish $300+ price targets, citing improving operating leverage and higher-margin segment growth. However, the stock has been consolidating in a narrow range since July, suggesting the market is waiting for concrete evidence of margin improvement and earnings power before making the next move higher.

Insights
AMZN   positive

Multiple reputable analysts (BMO Capital Markets, Cowen, JPMorgan) reiterated bullish ratings with $300-$305 price targets, representing 30% upside. Analysts cite improving operating leverage, steady growth in higher-margin segments, and a more disciplined core retail business. The stock's consolidation pattern after a 40% rally is viewed as constructive digestion rather than weakness, suggesting a setup for further gains once a catalyst emerges.