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News  ›  Benzinga

Black Friday's Biggest Winner? AI Shopping Tools Helped Blow Up Online Sales

Benzinga Logo Benzinga • •By Piero Cingari
Black Friday's Biggest Winner? AI Shopping Tools Helped Blow Up Online Sales

Black Friday e-commerce sales rose 9% year-over-year, driven by AI-powered shopping tools and competitive discounts, while physical store traffic continued to decline.

Insights
GSpA   positive

Expected recovery in dealmaking, global M&A activity increasing, valued at 14x 2026 earnings projections, and potential for growth in financial services


AMZN   positive

Well-positioned to capture market share through AI integration with Rufus, strong price comparability, and faster delivery speeds