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News  ›  The Motley Fool

e.l.f Beauty Shares Plunge. Should Investors Buy the Stock on the Dip or Stay Away?

The Motley Fool Logo The Motley Fool • •By Geoffrey Seiler
e.l.f Beauty Shares Plunge. Should Investors Buy the Stock on the Dip or Stay Away?

e.l.f. Beauty reported Q2 fiscal 2026 results with lower-than-expected guidance, experiencing revenue challenges due to tariffs and shipping adjustments. Despite short-term setbacks, the company maintains long-term growth potential, particularly with its Rhode acquisition.

Insights
ELF   neutral

Stock dropped 40% year-to-date, missed revenue expectations, but has strong long-term growth opportunities and trades at an attractive valuation